Though I am absolutely certain that I would have been completely beside myself if I had gotten the chance to do this when I was a kid, now that I am older I really don't know what to think of it. It is going to the extreme of extremes emphasizing that to feel special, powerful, confident, and princess-like you must be beautiful. On the surface is seems like all the sparkle is just fun and innocent, but I am really not so sure. The mom says at the end of the video, that going to a place like Bibbity Bobbity Boutique has allowed her daughter's dream of being a princess to come true, and she can now dream even bigger. I practically cringed at that comment because, it seems to me, that "bigger" -- when taught that beauty is something to dream of and aspire to -- sounds incredibly toxic and harmful to a young girl. "Bigger" will lead to insecurities and lower self esteem. Bigger leads to the opposite of empowerment in this sense.
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